"Rivkin, Steve" <br/><br/>
Idea wise : how to transform your ideas into tomorrows innovations 

 - Chennai  East West Books  2000 
 - "vii,229p. : ill. ;21cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>8186852891 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products -- Marketing