"Storbacka, Kaj" <br/><br/>
Customer relationship management : creating competitive advantage through win-win relationship strategies 

 - Singapore  Mcgraw Hill  c2001 
 - "x,159p. : ill. ;23.5cm." 
<br/><br/> includes bibliography and index 
<br/><br/><label>ISBN: </label>0071206787 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management