"Duncan, Tom" <br/><br/>
Principles of advertising and IMC 

 - 2 
 - Boston  Mcgraw Hill/Irwin  c2005 
 - "xxvii,774p. ;27.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0072537744 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Marketing--Management