"Gelder, Sisco Van" <br/><br/>
Global brand strategy  "unlocking brand potential across countries,cultures & market" 

 - New Delhi  Kogan Page  2004 
 - "xii,260p. : ill. ;22.5cm." 
<br/><br/> includes bibliography and index 
<br/><br/><label>ISBN: </label>0749442131 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Marketing--Management<br/>Brand name products--Planning<br/>Export marketing