"Kirk, Bradford C" <br/><br/>
Lessons from a chief marketing officer  what it takes to win in consumer marketing 

 - New Delhi  Tata Mcgraw Hill  2003 
 - "xii,243p. : ill. ;21.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0070590192 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management<br/>Marketing research.<br/>Marketing--Management