"Berson, Alex" <br/><br/>
Building data mining applications for CRM 

 - New Delhi  Tata Mcgraw Hill  2004 
 - "xxvii,510p. : ill. ;23cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0070402736 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>Data mining<br/>Decision support systems