TY  - BOOK
AU  - "Berson, Alex"
AU  - "Smith, Stephen"
AU  - "Thearling, Kurt"
TI  - Building data mining applications for CRM
SN  - 0070402736
CY  - New Delhi
KW  - Customer relations--Management
KW  - Data mining
KW  - Decision support systems
N1  - includes index
ER  -