Vedpuriswar A V (ed) <br/><br/>
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 - Hyderabad  ICFAI Press  2002 
 - "xiii,205p. :ill. ;23.5cm." 
<br/><br/><label>ISBN: </label>8178810530 
<br/><br/><label>Subjects--Topical Terms: </label><br/>AT & T (Firm)<br/>FedEx (Firm)<br/>McDonald's (Firm)<br/>Service industries---Case study<br/>Walt Disney (Firm)