"Franklin, Talcott J" <br/><br/>
Protecting the brand 

 - New Delhi  Viva  2005 
 - 144p. : ill. ;22cm. 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>8176499994 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management