Srinivasan R <br/><br/>
Case studies in marketing  the Indian context 

 - 3 
 - New Delhi  Prentice Hall Of India  c2005 
 - "xviii,306p. : ill. ;24cm." 
<br/><br/><label>ISBN: </label>8120327713 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management--Case studies