"McGrath, Rita Gunther" <br/><br/>
Market busters : 40 strategic moves that drive exceptional business growth 

 - Boston  HBS Press  c2005 
 - "viii,264p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>1591391237 
<br/><br/><label>Subjects--Topical Terms: </label><br/>"Customer relations--Management--Handbooks, manuals, etc"<br/>"Strategic planning--Handbooks, manuals, etc"