"Chan, Kim W" <br/><br/>
Blue ocean strategy  how to create uncontested market space and make the competit 

 - Boston  HBS Press  c2005 
 - "xv,240p. : ill. ;24cm." 
<br/><br/> includes bibliography and index 
<br/><br/><label>ISBN: </label>1591396190 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation<br/>New products