"Kotler, Philip" <br/><br/>
Principles of marketing 

 - 11 
 - New Delhi  Prentice Hall Of India  c2006 
 - "xix,651p. : ill. ;28cm." 
<br/><br/> includes bibliographical references and index 
<br/><br/><label>ISBN: </label>8120328256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management