"Batra, Satish K" <br/><br/>
Consumer behaviour  text and cases 

 - New Delhi  Excel Books  c2004 
 - "xiv,536p. : ill. ;24cm." 
<br/><br/> includes bibliography and index 
<br/><br/><label>ISBN: </label>8174463607 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior