"Zaltman, Gerald" <br/><br/>
How customers think  essential nsights into the mind of the market 

 - Boston  HBS Press  c2003 
 - "xxii,323p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>1578518261 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Psychological aspects<br/>Consumers--Psychology<br/>Creative thinking<br/>Marketing--Psychological aspects