"Keller, Kevin Lane" <br/><br/>
Strategic brand management  building measuring and managing brand equity 

 - 2 
 - Delhi  Pearson Education  c2003 
 - "iii,816p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>8129702541 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management