Shajahan S <br/><br/>
Relationship marketing  text and cases 

 - New Delhi  Tata Mcgraw Hill  c2004 
 - "xviii,310p. : ill. ;23cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0070583374 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations