Srinivasan R <br/><br/>
Services marketing  the Indian context 

 - New Delhi  Prentice Hall Of India  c2004 
 - "xvi,243p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>8120325982 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing