"Schultz, Don" <br/><br/>
IMC the next generation  five steps for delivering value and measuring returns using 

 - New Delhi  Tata Mcgraw Hill  c2004 
 - "xxiii,408p. : ill. ;23.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0070593922 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Business communication<br/>Customer service<br/>Marketing