"Jeannet, Jean-Pierre" <br/><br/>
Global marketing strategies 

 - 3 
 - Boston  Houghton Mifflin Co.  c1995 
 - "xxv,896p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0395710456 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management<br/>Export marketing--Management--Case studies