"Lilien, Gary L" <br/><br/>
Marketing models 

 - New Jersey  Prentice Hall  c1992 
 - "xv,803p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0135446449 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management