"Kardes, Frank R" <br/><br/>
Consumer behavior and managerial decision making 

 - Massachusetts  Addison Wesley  c1999 
 - "xx,505p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0321001990 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Decision making