"Lehmann, Donald R" <br/><br/>
Marketing research 

 - Massachusetts  Addison Wesley  c1998 
 - "xx,780p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0321014162 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research