"Gupta, Sunil" <br/><br/>
Managing customers as investment  strategic value of customers in the long run 

 - 1 
 - Delhi  Pearson Education  c2005 
 - "xvii, 205p. : ill. ;23.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>8129709023 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer satisfaction<br/>Customer service