"Pringle, Hamish" <br/><br/>
Brand manners  how to create the self-confident organisation to live the br 

 - Chichester  John Wiley  2003 
 - "xiv,314p. : ill. ;22.5cm." 
<br/><br/> includes bibliography and index 
<br/><br/><label>ISBN: </label>0470856106 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management