"Lal, Rajiv" <br/><br/>
Marketing management  text and cases 

 - New Delhi  Tata Mcgraw Hill  c2005 
 - "xiii,812p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0070603952 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management