"Etzel, Michael J" <br/><br/>
Marketing 

 - 13 
 - New Delhi  Tata Mcgraw Hill  c2004 
 - "xxi,650p. : ill. ;27.5cm.+1CD-ROM" 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0070590222 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing