Rama Mohana Rao K <br/><br/>
Services marketing 

 - Delhi  Pearson Education  c2005 
 - "xiv,358p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>8129704579 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing