"Michael, Alex" <br/><br/>
Mobile marketing  achieving competitive advantage through wireless technology 

 - Oxford  Butterworth-Heinemann  c2006 
 - "x,237p. : ill. ;23cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0750667478 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Target marketing<br/>Telemarketing<br/>Text messages (Telephone systems)