"Gamble, Paul R" <br/><br/>
Marketing revolution  radical new approach to transforming the business the brand 

 - New Delhi  Kogan Page  2006 
 - "xii,308p. : ill. ;23cm." 
<br/><br/> includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0749447761 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Product management