"Kompella, Kartikeya" <br/><br/>
Building brands building meanings  a guide to increasing the financial value of brands through 

 - 1 
 - New Delhi  Viva Books  2006 
 - "x,134p. : ill. ;21.5cm." 
<br/><br/><label>ISBN: </label>8130903393 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand<br/>Brand building