"Stroud, Dick" <br/><br/>
50 plus market  why the future is age neutral when it comes to marketing 

 - 1 
 - New Delhi  Kogan Page  2006 
 - "xvi,314p. : ill. ;23.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0749447788 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Middle aged consumers--Attitudes<br/>Older consumers--Attitudes