"Perreault, William D" <br/><br/>
Basic marketing  a global marketing approach 

 - 15 
 - New Delhi  Tata Mcgraw Hill  2005 
 - Mcgraw-hill / Irwin series in marketing .
<br/><br/><label>ISBN: </label>0070594100 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management