"Ries, Al" <br/><br/>
22 immutable laws of branding 

 - London  Profile Books  2003 
 - "viii,179p. : ill. ;19.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>1861976054 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management