"Khurana, Rakesh" <br/><br/>
Strategic marketing management  concepts and cases 

 - 1 
 - New Delhi  Global Business Press  1993 
 - "xi,257p. : ill. ;24.5cm." 
<br/><br/><label>ISBN: </label>8172400837 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management