"Hiam, Alexander" <br/><br/>
Portable MBA in marketing 

 - 1 
 - New York  John Wiley  1992 
 - "xi, 463p, : ill. ;25cm." 
<br/><br/> Includes bibliographical refrences and index 
<br/><br/><label>ISBN: </label>047154728X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management