"Kapferer, Jean-Noel" <br/><br/>
Strategic brand management  new approaches to creating and evaluating brand equity 

 - London  Kogan Page  1992 
 - 230p. : ill. ;24.5cm. 
<br/><br/> includes bibliography and index 
<br/><br/><label>ISBN: </label>8172400489 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management