"Mudie, Peter" <br/><br/>
Services marketing management 

 - 3 
 - New Delhi  Elsevier India  c2006 
 - "xii,267p. : ill. ;24cm." 
<br/><br/> includes bibliographical references and index 
<br/><br/><label>ISBN: </label>8131206556 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing