Harvard business essentials : marketer's toolkit  the 10 strategies you need to succeed 

 - Boston  HBS Press  c2006 
 - "xviii,229p. : ill. ;23.5cm." 
 - Harvard business essentials series .
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0070656436 
<br/><br/><label>Subjects--Topical Terms: </label><br/>"Marketing--Handbooks, manuals, etc."<br/>"Strategic planning--Handbooks, manuals, etc."