"Fombrun, Charles J" <br/><br/>
Reputation : realizing value from the corporate image 

 - Boston  HBS Press  c1996 
 - "x,441p. : ill. ;24cm." 
<br/><br/> includes index` 
<br/><br/><label>ISBN: </label>0875846335 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate image<br/>Corporate image--Case studies