"O'Guinn, Thomas C" <br/><br/>
Advertising and integrated brand promotion 

 - 4 
 -  Thomson / South-Western  c2006 
 - "xlviii,781p. : ill. ;28cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>8131501582 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising media planning