TY  - BOOK
AU  - "O'Guinn, Thomas C"
AU  - "Allen, Chris T"
AU  - "Semenik, Richard J"
TI  - Advertising and integrated brand promotion
SN  - 8131501582
PB  - Thomson / South-Western
KW  - Advertising
KW  - Advertising media planning
N1  - includes index
ER  -