"Moskowitz, Howard" <br/><br/>
Selling blue elephants 

 - Delhi  Dorling Kindersley  c2007 
 - "xvi,252p. : ill. ;23.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>8131713741 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>New products