"Kerber, Ronald L" <br/><br/>
Strategic product creation  deliver customer satisfaction from every level of your compa 

 - New Delhi  Tata Mcgraw Hill  c2007 
 - "xviii,318p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/> "Part I: Key concepts ---Product creation leadership: delivering business results ---Product idea generation: sensing customer needs and market opportunities -- Technology capabilities: separating invention and execution ---Product creation process design: leveraging discipline and judgment -- The competitive product portfolio: integrating process and product architecture -- People and project management: inspiring and leading the workforce -- Innovation partnerships: connecting the extended enterprise -- Part II: Case studies -- Walt Disney Imagineering: stories of the impossible -- Mars Incorporated: consumer-driven innovation -- Whirlpool Corporation: building a global product creation capability -- United Technologies Corporation: discipline and balance in innovation -- IBM: leveraging customer focus, research, and collaboration." 
<br/><br/><label>ISBN: </label>0070659192 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Production engineering