"Bose, Biplab S" <br/><br/>
Marketing management  text and cases 

 - Mumbai  Himalaya  2007 
 - 958p. : ill. ;24.5cm. 
<br/><br/> includes bibliography 
<br/><br/><label>ISBN: </label>8183187501 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management