"Tybout, Alice M" <br/><br/>
Kellogg on branding  the marketing faculty of the kellogg school of management 

 - New Delhi  Wiley India  c2005 
 - "xvii,334p. : ill. ;23cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>8126510277 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Brand name products--Management<br/>Brand name products--Marketing<br/>Customer relations--Management