TY  - BOOK
AU  - "Tybout, Alice M"
AU  - "Calkins, Tim (eds)"
TI  - Kellogg on branding
SN  - 8126510277
CY  - New Delhi
KW  - Brand name products
KW  - Brand name products--Management
KW  - Brand name products--Marketing
KW  - Customer relations--Management
N1  - includes index
ER  -