Marketing power plays : how the world's most ingenious marketers reach the top of their game 

 - New Delhi  Tata Mcgraw Hill  c2007 
 - "ix,178p. : ill. ;21.5cm." 
<br/><br/><label>ISBN: </label>0070658420 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Personnel Success<br/>Marketing