"Nunes, Paul" <br/><br/>
Mass affluence  7 new rules of marketing to today's consumer 

 - Boston  HBS Press  c2004 
 - "xvii,269p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>1591391962 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Affluent consumers--United States<br/>Consumer behavior--United states<br/>Consumer satisfaction--United States<br/>Consumers--United States<br/>Marketing--United States<br/>Product management--United States