"Lancaster, Geoff" <br/><br/>
Marketing management 

 - 1 
 - London  Mcgraw Hill  c1993 
 - "xii, 383p. : ill. ;24cm." 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0077074203 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management